Archive for December, 2010

Reality is Overrated

Posted in linkedin, Misc Projects with tags , , on December 6, 2010 by Guy Welch

I just finished work with Cooper Lighting on two brochure covers for their Marquis L.E.D. lighting fixtures. The brochures cover the two main market segments that these fixtures are used in: Billboard and street signage. Typically when we are working with a client in this stage of launching a product, the product does not exist in the location it would ultimately be used in (sometimes it doesn’t exist at all). This is a perfect opportunity to take some flights of fantasy, and illustrate exactly how our client wants to market thier product. None of these scenes really exist, though every bit of these images are photography.

Through careful “hunting and gathering”, I pull all the assetts together and combine (or “composite”) them to create the final product. This process usually takes a couple of weeks just to capture all the different images at the right angles and when the light is just right (plus make friends with everyone who is charge of the property I have to stand on) and put it together in rough form, then another solid week of revisions and tweaking.

Yes, it’s a fairly involved process, but in the end, the final product is exactly as envisioned and something that doen’t really exist suddenly does.


Blimp! Blimp! Blimp!

Posted in Uncategorized on December 5, 2010 by Guy Welch

The Welches With Blimp

Recently, my boy, Schaffer, has become altogether obsessed with blimps. Ever since the MetLife blimp came to town and circled over my house for an entire weekend during the PGA Tournament just down the road at the Eastlake Country Club, everytime we went outside, it was all about looking for the blimp. If he heard something in the sky, he would yell “Blimp! Blimp! Blimp!!!” at the top of his lungs. Whenever I tried to put him down for a nap, he demanded that I made up a song about blimps (I will not be winning any songwriting Grammys anytime soon). One day after a particurlarly creative improv, I got on the internets and looked up the MetLife blimp. I was pleased to see that they had a whole section of their website devoted to the blimp, with a form you could fill out to request the blimp at your event. Well, thinking that I’d never get an answer, I filled out the form asking if, while they were in town, I could bring my son to look at the blimp. Much to my surprise, sombody from the New York MetLife headquarters emailed me with all the information to go on down to Peachtree Dekalb Airport and check it out- Complete with Captain Charlie’s (the pilot) cellphone number! Well, I grabbed my phone and called ole’ Captain Charlie and he told us to show up at 9:30 on Thursday morning. Expecting to be part of a throng of parents with their young excitable kids, I braced for a fairly quick “move ’em through” kind of affair. When we showed up at the little obscure back gate to the airport, we were the only ones there. We waited for a little while, when some maintenence workers showed up and asked us what we were doing there. I thought I got the location wrong and was gritting my teeth at the thought of having pumped this up to my son for the past 3 days only to miss our chance. Just then, Captain Charlie pulled up, buzzed our car in the gate and we got a personal escort into the airport runway area, following his van. Suddenly, over the hill, there it was! Blimp!!! Blimp!!! Blimp!!! I thought Scaffer was going to explode with excitement. When we pulled up to the blimp it became clear that we were the only ones there. Captain Charlie couldn’t have been nicer, and let us do whatever we wanted, short of actually giving us a ride. I think it made a huge impression on Schaffer and I would reccomend it to anyone who has kids. Seeing it through their eyes, it’s gotta be awesome.