Reality is Overrated

I just finished work with Cooper Lighting on two brochure covers for their Marquis L.E.D. lighting fixtures. The brochures cover the two main market segments that these fixtures are used in: Billboard and street signage. Typically when we are working with a client in this stage of launching a product, the product does not exist in the location it would ultimately be used in (sometimes it doesn’t exist at all). This is a perfect opportunity to take some flights of fantasy, and illustrate exactly how our client wants to market thier product. None of these scenes really exist, though every bit of these images are photography.

Through careful “hunting and gathering”, I pull all the assetts together and combine (or “composite”) them to create the final product. This process usually takes a couple of weeks just to capture all the different images at the right angles and when the light is just right (plus make friends with everyone who is charge of the property I have to stand on) and put it together in rough form, then another solid week of revisions and tweaking.

Yes, it’s a fairly involved process, but in the end, the final product is exactly as envisioned and something that doen’t really exist suddenly does.


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